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Naming Rights Partner  

The O’Brien Group is Australia’s largest family-owned venue management, hospitality and leisure company, serving over 12 million customers annually.

Celebrating its 25th year, the O’Brien Group is an integrated company with multiple contracts including venue and facilities management, food and beverage operations, leisure resorts, licensed clubs, hotels, restaurants and ticketing.

The O’Brien Group holds the full catering rights to many of Australasia’s largest stadiums and entertainment venues, including The Gabba, AAMI Park Melbourne, Eden Park New Zealand, Metricon Stadium, Brisbane International Tennis, and Adelaide Showgrounds. The Group’s emerging Hotel and Club portfolio includes the Prince Alfred Hotel, Richmond; The Imperial, Melbourne; Club Laverton: and Grosvenor House, Brisbane. The expanding hospitality and leisure portfolio includes the O’Brien Group Arena Melbourne Docklands; and Cumberland Lorne.

The O’Brien Group employs over 6,500 staff and is a significant contributor to the Australian and New Zealand economy through capital investment and job creation.


Health and Well Being Partner - Available

O’Brien Group Arena has a diverse appeal as a recreational activity for public skaters, a training ground for winter sports enthusiasts and a great day or night out for Hockey spectators.

Over 400,000 people visit O’Brien Group Arena every year from all over Australia.

Our primary visitor segments are the difficult to reach active families and independent teens and the emerging growth segments of ice skating enthusiasts and hockey fans.

They love active leisure pursuits and want social intersection with family and friends. They are also interested in trying something new, stretching the boundaries and seeking positive, vibrant and energising experiences.

Throughout our programs, facilities and campaigns O’Brien Group Arena continually promotes the health and well being of the community as this aligns with the public of which 46% of people think about living a healthier lifestyle everyday.

O’Brien Group Arena is home to the Olympic Winter Institute of Australia and the Melbourne training base of our current and future Winter Olympians.

We also have a number of aligned resident club partnerships operating out of the venue which can provided extended community reach to the Health and Well Being Partner.

Contact O’Brien Group Arena General Manager Paul Keisler to discuss this opportunity


Learning Partner - Available

O’Brien Group Arena is recognised as the National Ice Sports and Skating Centre.

We have an extensive learning program for primary and secondary schools aligned to AUSvels schools curriculum. Within our Programs department we have our own resident skate school with professional coachesand academies for both Hockey and Figure Skating enthusiasts. For recreational skaters we run free 15 minute lessons during peak skating periods to improve our visitor experience and channel them into our skate school learning program.

Our mission is to grow a vibrant ice sports and skating culture in Australia and we will continue to invest in our learning programs to achieve this.

We have 35,000 school children visit O’Brien Group Arena every year on school excursions and as well as participating in one of our many active and enthusiastic on-ice activities which include skating and hockey we have a number of spaces available to be used as learning rooms.

Our membership program will support our learning initiatives as we have created tiered memberships from beginners starting out to enthusiasts who visit multiple times per week.

Contact O’Brien Group Arena General Manager Paul Keisler to discuss this opportunity


Supply Partners

O’Brien Group Arena has a number of supply partners and we value their support.